Multiple roles for branding in international marketing
Article Abstract:
The effect of brand awareness and consumers' perceptions on brand management and business performance of manufacturing industries in Australia is described.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
Australia, Organizational effectiveness
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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An investigation of global versus local online branding
Article Abstract:
The trends of innovative brand management during the Internet marketing of brands through local and global search engines are described.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
Usage, Innovations, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Internet marketing, Text search and retrieval software
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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Market selection for international expansion: assessing opportunities in emerging markets
Article Abstract:
The strategies adopted for expansion into emerging economic countries are examined by focusing American textile exports to Turkey
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
Imports, TEXTILE MILL PRODUCTS, Exports, Turkey, Textile industry, World market, International markets, Emerging markets
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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Subjects list: Economic aspects, Forecasts and trends, Market trend/market analysis, Product management, Author abstract, United States
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