The CFL gets in the game
Article Abstract:
The innovative marketing strategies created by Brent Scrimshaw, senior vice-president of marketing and partnerships for the Canadian Football League (CFL), to promote CFL as a brand are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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George Phair
Article Abstract:
A brief profile of George Phair, eminent typographer and owner of the graphic design firm Techno-Process, who died on 26 August 2005, is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Q&A
Article Abstract:
Dave Codd, executive vice president of marketing for Vancouver Olympic Organizing Committee presents a view on marketing campaigns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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