The candy men can
Article Abstract:
An overview of how Knave's Candy Co. has adopted a new name, packaging and hip-hop culture to market its Clodhoppers chocolate in the U.S. is presented. The success story of the Canadian confectioner, which was founded in 1996 by Larry Finnson and Chris Emery, is outlined.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
The melancholy kingdom
Article Abstract:
Disneyland, which has for long been one of the world's most valued global brands and a promoter of American identity, is gradually losing its charm. The brand is becoming obsolete.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Audio outlaw
Article Abstract:
The article discusses the popularity of United States satellite radio services among Canadians inspite of use of the services being considered illegal in Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
Comment about this article or add new information about this topic: