The French market for textile washing products: outlook: sectoral analysis
Article Abstract:
The detergents sector's share of France's textile washing products market will decline 0.6 percentage points in value terms to 80.5% between 1997 and 2002. The projected market share decline will only be the continuation of a trend, but the detergents sector will no doubt remain the market's largest sector over the forecast period. The softeners sector is predicted to grow its market share back to 1994 levels of 13.4% by 2002. The "others" sector will have a market share of 6.1% in 2002 as its rapid growth rates decelerate and the novelty of the in-wash stain removers segment wears off.
Comment:
France: Detergents sector will see market share decline to 80.5% in 2002, while softeners sector will grow its share to 13.4%
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for textile washing products: market shares: detergents: manufacturers'
Article Abstract:
Procter & Gamble was France's leading detergent manufacturer in 1997, with a market share of 37.5% in value terms. P&G's Ariel detergent brand even commanded a market share that was bigger than the combined market share of all detergent brands of second-placed Lever (22.9%). Third-place Henkel had a 19.3% market share, which was one percentage point higher than its 1996 market share; the increase was the biggest among the French detergent players. Henkel made the gain largely on the strength of its "cosmetized" product lines, such as the more colorful Le Chat and X-tra lines.
Comment:
France: Procter & Gamble is leading detergent manufacturer, followed by Lever
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: