The French market for textile washing products: total market size: sectoral analysis
Article Abstract:
Detergents were the most important sector in the French textile washing products market in 1997, accounting for 81.1% of total value sales. The sector was valued at FF7,975.9 million in 1997, which is 1.4 percentage points less than its 1993 value. The softeners sector appears relatively stable, with value sales declining marginally from FF1,291.9 million in 1993 to FF1,278.0 million in 1997. The "others" sector, which is principally made up of stain removers, was the smallest but most vibrant sector, growing from FF365.9 million in 1993 ot FF575.2 million in 1997.
Comment:
France: Detergents sector is biggest segment in textile washing products market, followed by softeners
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for textile washing products: market shares: detergents: brand
Article Abstract:
Ariel, the detergent brand manufactured by Procter & Gamble, was the dominant brand in 1997, with a market share of 23% in value terms. Persil, manufactured by Lever, was the most dynamic brand as its market share in 1997 rose 1.1 percentage points to 3.2% over the previous year. The growth is largely due to a retail price cut of 30% in 1997. Despite the high equity enjoyed by the major detergent brands, private label products made some headway, increasing market share by 0.6 percentage points between 1996 and 1997.
Comment:
France: Ariel from Procter & Gamble is leading detergent brand, while Persil from Lever is most dynamic
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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