The German market for dishwashing detergents: company profiles: Deutsche Unilever GmbH/HPC Deutschland GmbH
Article Abstract:
Deutsche Unilever GmbH/HPC Deutschland GmbH offers the Sunlicht washing-up liquid and the Sun range of automatic dishwashing products, in the German dishwashing detergent market. The company's total turnover declined by 1% in 1996, to DM 9.202 billion, while turnover from its cosmetics, toiletries and detergents categories rose by 4.6% to reach DM1.66 billion. After geining accolades from two Stiftung Warentest reviews of dishwashing products in 1996 and dishwashing tablets in December 1997, the firm's position in automatic dishwashing products has been boosted, and sales of Sun are expected to improve in 1998, from its 7.5% value share in 1997.
Comment:
Offers the Sunlicht washing-up liquid & the Sun range of automatic dishwashing products in the German dishwashing detergent mkt
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The German market for textile washing products: company profiles: Johann A Benckiser GmbH
Article Abstract:
Johann A Benckiser GmbH offers the Storch eco-friendly detergent and the Quanto fabric softener as its foremost products for textile washing products. The firm, which accounted for a 4.5% share of value sales in the overall German market for textile washing products in 1997, also offers the Calgon brand of limescale protector for washing machines, as well as the Calgonit range of automatic dishwashing products. Benckiser registered DM4.78 billion in total sales in 1996, up from 0.4% in 1995, and of which 56.4% was generated by household cleaning agents and textile washing detergents.
Comment:
Offers the Storch eco-friendly detergent and Quanto fabric softener as its main prods for textile washing
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: