The German market for dishwashing detergents: key trends
Article Abstract:
The German dishwashing detergent market is increasingly being driven by concerns regarding product performance, such as effectiveness and convenience, as well as ecological issues including waste reduction and packaging. Although German consumers are generally hesitant to increase expenditure on household cleaning agents due to declining real incomes, total sales of dishwashing detergents reached DM957 million in 1997, up 10% from 1993. The top brands in the market include Palmolive from Colgate-Palmolive and Pril from Henkel, which registered value shares of 29% and 28.3%, respectively, in 1997. Automatic dishwashing products, which account for a value share of 63% of total dishwashing detergent sales in 1997, include dishwashing tablets, one of the biggest growth categories.
Comment:
Germany: Dishwashing detergent market is increasingly being driven by product-performance and ecological conerns
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The German market for dishwashing detergents: consumer profiles: usership analysis: dishwashing agents
Article Abstract:
Almost 98% of German households use washing-up dishwashing detergents, most of them at least once a day, according to Verbraucheranalyse 97. Only 21.6% of respondent-households report that they use washing--up liquid less often than once a day, although a majority 66.9% of them never use automatic dishwashing detergents. Of those that do, 1.0% use them twice a day or more; 10.9% use them about once a day; 17.5% several times a week; and 3.7% less often than several times a week.
Comment:
German: Report says almost 98% of households use washing-up dishwashing detergents, while only 33.1% use automatic detergents
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The German market for dishwashing detergents: market background: cleaning agents market
Article Abstract:
The market for household cleaning agents in Germany grew by 1.7% to reach DM2.491 billion in 1997. Since 1993, the market has registered total value growth of 4%, although in real terms the market receded by 3.2% over the same period. While the market is regarded as mature and value sales have not went down since 1995, the gains have remained scarce as consumer spending from 1993 to 1997, was hindered by declining real incomes and economic recession.
Comment:
Germany Market for household cleaning agents grew by 1.7% to reach DM2.491 billion in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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