The Italian breakfast cereal market
Article Abstract:
Breakfast cereals did not play an important role in Italian breakfast until the hectic lifestyle which shortened lunch breaks, and the exposure to health awareness, emerged in Italy. Before, breakfast merely consisted by coffee and biscuits, but now, the need for longer-lasting sustainance, changed Italians' eating habits. In the breakfast cereals surge, family cereals, particularly corn flakes, which are less sweet and healthier than children's cereals,constituted 61% of the total market in volume terms in 1995.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1997
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European markets: breakfast cereals
Article Abstract:
The growth of breakfast market in Europe is spurred by the acceptance of cereals as a health and convenience food. Volume sales of breakfast cereals has grown 65% in France and 3% in the UK with sales registering growth in the family and children sector. Per capita consumption in the UK has reached over 7kg in 1995, with Italy recording a per capita of only 0.3kg. US-based cereal company Kellogg USA Inc. recorded high market shares in the UK, France, Spain, Germany and Italy.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1997
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Breakfast cereals in Italy
Article Abstract:
Sales of breakfast cereals in Italy are expected to increase 16% annually through 1997. The market is underdeveloped, with only 17% of Italians consuming breakfast cereals, compared with 90% of the British and 51% of Germans. Since 1988, consumption volume has increased 119% to 10,500 tons in 1992 and in 1992 sales rose 22% to 105 billion lire. Puffed and flaked cereals comprise 45% of the market and northern Italian consumption comprises 70% of volume.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1993
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