The Italian market for make-up & color cosmetics

Article Abstract:

Make-up and color cosmetics, which are made up of facial make-up, eye make-up, nail products and lip products, have always been important to Italians, who view image and look as highly important. However, the Italian market for make-up and color cosmetics has declined between 1992 and 1996. The decrease in demand for color cosmetics was primary attributed to the minimalist approach to make-up. The economic recession which peaked in 1993 also greatly influenced consumers to confine purchases only to essentials.

Europe, Market share, Cosmetics industry

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Cosmetics & toiletries (European Markets)

Article Abstract:

This report analyses the market for toiletries and cosmetics in a number of Western European countries for the period 1994 to 1998. The report examines the market in 10 product segments and includes statistical data , trends and developments in the industry, market share, growth and forecast for market outlook.

Market information - general, Forecasts, trends, outlooks, Western Europe, Statistical Data Included, Toiletries industry

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