The Italian market for surface cleaners: market background: household agents: market performance
Article Abstract:
The Italian market for household cleaning agents' slight sales increase of 0.4% to 2,299 billion lira in 1997 from the year before, indicates that it has reached maturity. The market also listed a slight value growth of 1.7% from 1993 to 1997, despite increased market segmentation and persistent product innovation that enabled the industry to maintain sales in major sectors. The results, which include a drop of 11.8% in real value terms for the 1993-1997 period, reflect the trend of consumers towards products with a high standard of effectiveness, and ease of application and use.
Comment:
Italy: The sales increase of 0.4% in household cleaning agents to 2,299 bil lira in 1997 from 1996, indicates maturity
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Italian market for surface cleaners: distribution: private label
Article Abstract:
The Italian surface cleaners market is known to have a low level of penetration by private label, which represented 4.8% of value sales during 1997. The low penetration is attributed to the restricted presence of private label in the leading, brand-dominated, general purpose sector. The presence of private label on the market for surface cleaners is also linked to three factors, including consumer loyalty to brands, the frequency of the product purchases by the Italian consumer and the level of creativity in the product sector.
Comment:
Italy: The surface cleaners market is known for a low level of private label penetration, or 4.8% of value sales in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Italian market for surface cleaners: total market size: market performace
Article Abstract:
The Italian market for surface cleaners listed sales of 865.9 billion lira in 1997, up by 1% from the 857.5 billion lira listed a year before, and by 4.4% from the 829.5 billion lira listed in 1993. The inclination towards increased market segmentation, characterized by a surge in product introductions to lure new customers, is attributed for the market's growth. Value growth is also attributed to the acceptance of new added-value products including multi-purpose pump-action cleaners and scented products in gels or creams.
Comment:
Italy: The market for surface cleaners listed sales of 865.9 billion lira in 1997, up by 1% from the 857.5 billion lira in 1996
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: