The Porsche heir who hates management but loves design
Article Abstract:
Ferdinand Alexander Porsche, the grandson of the founder of the Porsche automobile dynasty and designer of the Porsche models 904 and 911, has drifted away from the management of the automobile manufacturer and toward the design of Porsche accessories through the newly-founded Porsche Design (PD) Produkte Vertriebsgesellschaft mbH along with his brother, Hans-Peter. With Ferdinand handling the design and Hans-Peter handling the marketing, PD has entered into distribution agreements with some of the most exclusive retailers in the U.S., including Neiman-Marcus, Saks Fifth Avenue and Bloomingdales. The success the accessories endeavor has met with and the speed with which it has grown since 1982 are described.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1985
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Struggling to digest Daimler's big acquisitions
Article Abstract:
For over a decade West Germany's Daimler-Benz auto maker has enjoyed success; however, its future is not as certain because of recent acquisitions, such as Aeg AG (the electronic and appliance giant), Dornier GmbH (space technology), and Mortoren-Und Turbinen-Union (aircraft engines), requiring massive corporate integrations. Coordination of technology transfer and R and D efforts is necessary for synergistic operations, and this industrial reshaping may produce a technological power with a competitive edge. Werner Breitschwerdt, chairman of Daimler-Benz, discusses the company's acquisition strategies and management techniques.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1986
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How Traub revamped its customers as well as products to keep ahead
Article Abstract:
Traub AG, a West German machine-tool manufacturer, has announced that it will spend $7 million to increase the manufacturing capacity of the factory closest to its headquarters location in Reichenbach (near Stuttgart). Traub's plans for expansion were prompted by the popularity of its flexible manufacturing cell, which it began marketing in 1985. Last year, the family-owned company sold 42 percent of its stock in a public offering that raised $25 million. In 1985 also, Traub reported profits of $3.2 million on sales of $140 million.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1986
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