Expert systems in industrial marketing

Article Abstract:

This article is aimed at understanding the application of expert systems - an area of artificial intelligence - in industrial marketing. After discussing exemplar systems in other fields, the potential of this technology is explored in industrial marketing. Several applications in industrial marketing are presented and managerial guidelines for future applications are discussed. (Reprinted by permission of the publisher.)

Usage, Technology application, Business-to-business market, Business to business market, Expert systems

---

Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals

Article Abstract:

Markets where product commoditization and electronic procurement are on the increase, industrial branding emerged as an important issue, allowing firms to gain substantial competitive advantage. A theoretically structured approach to measure brand equity, its antecedents and its consequences for industrial products is studied.

United States, Marketing, Product management, Specialty chemicals industry

---

Similar abstracts:

• Abstracts: The gathering storm in the South Pacific. All havens in a storm. The ex-communists storm back
• Abstracts: The Czech insurance market for 1998 and 1999. Czech insurance firms balance. Soft drinks on the Czech market in 1999, in tonnes
• Abstracts: The International E-Commerce Evolution. 5 Steps to Finding the Right International Partners. Is it a bird? Is it a manager?
• Abstracts: Vertical differentiation: entry and market coverage with multiproduct firms. Strategic investments with spillovers, vertical integration and foreclosure in the broadband access market
• Abstracts: The toast of the city. Institutional and promotional newspaper advertising practices in the US apparel retailing industry from 1971 to 1991

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.