The toast of the city

Article Abstract:

Majestic Wine was floated on the UK stock market in 1996, and was then voted AIM company of the year. Majestic's market share of wine sales is only 1.7%, compared to supermarkets which have 44%. Majestic is keen to keep its customers and ensures that its staff take industry qualifications withing six months of joining the company, so that they will give reliable and useful advice to customers. All the 62 stores allow customers to taste the wines before purchase and they try to stock an unusual range. The company plans to open more shops further north.

Wines, brandy, and brandy spirits, Wineries, Wholesale Trade, Wine, APPAREL AND ACCESSORY STORES, Specialty Chain Stores, Management, Retail industry, Retail trade, Market share, Vintners, Majestic Wine Warehouses Ltd.

---

Institutional and promotional newspaper advertising practices in the US apparel retailing industry from 1971 to 1991

Article Abstract:

A study was conducted on the changing newspaper advertising practices of US apparel retailers between 1971 and 1991. Results revealed that during the 20-year period, advertising played an increasingly crucial role in companies' retail marketing strategies, as indicated by the rise in the total quantity of retail institutional advertisements. During the 1970s, 'store image' was the focal point of advertising strategies. In the 1990s, however, 'services offered' has become the main core of retail advertising.

Advertising and Related Services, Apparel & Shoe Stores, Newspaper Advertising, Research, Advertising, Clothing stores

---

Similar abstracts:

• Abstracts: The internationalization of advertising services in a changing regulatory environment
• Abstracts: A vote for peace? The lawnmower vote: politics in the heartland. For a fair vote in Bosnia: delay might not bring a happier result
• Abstracts: Quiet revolution on the track. All quiet on the racial front?
• Abstracts: Joe Arpaio, tyrant of the desert. Back from the desert: Egypt. In the great American desert
• Abstracts: Eastern Europe's past: the complexities of justice. The future in their past

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.