The Italian market for surface cleaners
Article Abstract:
The Italian market for surface cleaners has been driven by the introduction of new products, such as grease and stain removers, spray-type disinfectants, and liquid detergents from 1993 to 1997. The market is dominated by multinational firms, such as Unilever, Colgate-Palmolive, and Proctor and Gamble, which hold market shares of 30.6%, 18.4%, and 15%, respectively. General purpose cleaners, including floor cleansers, bleaching products, and bathroom cleaners, remain the most important market with a share of 43.1%.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Textile washing products: company profiles: Unilever PLc
Article Abstract:
Unilever PLC is an Anglo-Dutch manufacturer of a diverse product range, which includes specialty chemicals, soaps and detergents, food and beverages and personal care products. Unilever's wide range of products also include more than 1,000 product brands. Unilever's range of textile washing product offerings in the European region include the Ballerina bleaching agent, the Cajoline and Comfort softeners and the Lux, Radion and Coral detergents.
Comment:
Is a mfr of prods such as specialty chemicals, soaps & detergents, food & beverages & personal care prods
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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