The Spanish market for fast food: company profiles: McDonald's Sistemas de Espana Inc
Article Abstract:
McDonald's Sistemas de Espana Inc. has reported a 122.2% rise in sales to Ptas35,500 million between 1993 and 1997. McDonald's Espana, which secured an overall value share of 25.1% in 1997, showed a growth rate in volume terms to 136.5% during the review period. The firm's net profits reached Ptas65 million in 1996 with expectations of at least twice the amount in 1997. The burger chain has expanded its standard burger-based menu with salads to attract customers that are health conscious. Meanwhile, the firm plans to increase its number of outlets to 250 by year 2000.
Comment:
Reports a 122.2% rise in sales to Ptas35,500 million between 1993 and 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Spanish market for fast food: company profiles: TelePizza SA
Article Abstract:
TelePizza SA, which has 326 outlets by end of 1997, is the largest fast food chain in Spain with a value share of 26.1% in 1997. TelePizza also dominated the pizzas sector of the fast food market in Spain with its share increasing by 10.5% to 69.5% in 1997 from its share in 1996. The chain, which revenues increased by 31.3% in 1996 from 1997 figures, attributes its growth from the improved profitability of its existing branches as well as its rapid expansion contributed by its takeover of Pizza World.
Comment:
Is the largest fast food chain in Spain with a value share of 26.1% in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The Spanish market for fast food: company profiles: Domino's Pizza (ECARSA) SA. The Spanish market for fast food: market shares: fast food: operators'
- Abstracts: The Spanish market for fast food: company profiles: Alda Foods SA (Pokin's). The Spanish market for fast food: company profiles: Burger King Espana SA