The Spanish market for hair care: company profiles: Schwarzkopf/Henkel Cosmetics SA

Article Abstract:

Schwarzkopf/Henkel Cosmetics SA started its operations in January 1997 after the late 1996 combination of Henkel Iberica and hair care products specialist German Schwarzkopf. The company's divisions include Nobel Consumer Goods SA, Casamitjana, Gota de Ambar, La Toja Orive SA, Pulcra, Ceras Alex and Plastrom. Some of its brand names in cosmetics, toiletries, shampoos and other hair care products are Neutrex, Magno, La Toja, Polikur, Activ and Poly Swing. Henkel Cosmetics also has a presence in the sectors of textile washing products, polishes, pharmaceuticals, edible fats, adhesives, household cleanings and chemicals.

Comment:

Resulted from the late 1996 combination of Henkel Iberica and hair care products specialist German Schwarzkopf

Schwarzkopf/Henkel Cosmetics SA, Activ, La Toja, Magno, Neutrex, Polikur, Poly Swing

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The Spanish market for hair care: company profiles: Revlon SA

Article Abstract:

Revlon SA has an array of successful hair care products in Spain and accounts for about 8% of the Spanish market for professional hair care products. The company's Geniol and ZP-11 shampoo brands accounting for a 3.1% value share and 2.3% of sales in the segment in 1996. The company has a 5.3% value share In the conditioner subsector with its Lanofil products and holds 10.9% of hairspray value sales in 1996. Revlon, also a perfumery and toiletries manufacturing giant, has a presence in the nail care, fragrance and make-up sectors of Spain through its subsidiaries.

Comment:

Accounts for about 8% of the Spanish market for professional hair care products

Market share, Revlon UK, Geniol, Lanofil, ZP-11

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The Spanish market for hair care: company profiles: L'Oreal Espana SA

Article Abstract:

L'Oreal Espana SA, one of the world's top manufacturers of cosmetics and toiletries, is the leading company in the Spanish hair care market with a 32.7% value share in 1996. The Madrid, Spain-based company is credited for its strong position in all market sectors, especially in styling where it has more than 48% of sales in value terms with its Laboratorios Garnier unit in 1996. L'Oreal is also a key player in the cosmetics and toiletries markets of Spain and its subsidiaries include Lancome, Division Peluqueria and Division de Productos Publico.

Comment:

Is the leading company in the Spanish hair care market with a 32.7% value share in 1996

L'Oreal Paris

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• Abstracts: The Spanish market for hair care: market shares: shampoos: brand. The Spanish market for hair care: market shares: hair care: manufacturers.'

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