The antecedents and consequences of organizational and personal commitment in business service relationships

Article Abstract:

The potential for business service customers to form two types of commitment, one with the service firm and one with the service representative is explored. Six potential antecedents to each type of commitment are identified and it is proposed that both have a role to play in the relational exchange between the customer and the service firm.

Business-to-business exchange, Business to business exchanges

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The role of functional conflict in international buyeruseller relationships: implications for industrial exporters

Article Abstract:

The decision making attitudes of international customers and the effects of international vendor relations on these decisions is analyzed.

Decision-making, Decision making

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Exporteruimporter relationship quality: the inhibiting role of uncertainty, distance, and conflict

Article Abstract:

The effects of uncertainty on vendor relations in international marketing scenarios are analyzed.

Uncertainty

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