Commitment to creativity
Article Abstract:
The limitations imposed by brainstorming-type sessions on creative idea development are described. The need for organizations to provide a congenial physical environment along with sufficient motivation and freedom of thinking to promote true workplace creativity is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Doing more-and less
Article Abstract:
Right and wrong approaches to marketing are given. Marketers mistakenly assume that customers want more choice when infact customers find too much choice annoying and useless.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The illusion of five-minute U
Article Abstract:
The conventional marketing tools and their failure in modern marketing scenario are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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