The chains rethink their price promotion strategies
Article Abstract:
The practice of price promotion is something which the fastfood chain industry is not enthusiastic about yet is something which they find difficult to resist once initiated by one of them. Most chains regard price discounting as a practice which results only in short-term sales price spikes. Chains such as Tricon Restaurants Canada, operator of KFC and A&W Food Services of Canada as in favor of price promotions. Others such as Wendy's Restaurants, Burger King and Cara Operations Ltd focus on value pricing and branding campaigns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Bagel co. nuzzles into comfy couch
Article Abstract:
The Great Canadian Bagel-Cafe and Bakery chain is adding comfortable chairs, fireplaces and murals to its stores to create a 'home away from home' environment for patrons. The changes are part of an overall revamp which also includes the addition of a soup program. The new concept will appear in 15 new stores planned for 2000, while 150 existing stores will install parts of the concept program depending on what each store can handle.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Post shows promise in NADbank
Article Abstract:
A NADbank '99 study conducted from mid-Jan to mid-May 1999 indicates that the National Post is a strong national competitor to the Globe & Mail. While the survey covered 38 urban markets, the Post was covered only in the 16 markets where it is distributed. The figures from the survey indicate that the competitive struggle was mostly in Toronto, where the Post was in fourth place out of four newspapers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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