The changing dynamic of consumer behavior: implications for cross-cultural research

Article Abstract:

Three new research design methods for cross-cultural studies are presented to address the conceptual and methodological difficulties present in such research. The methods consider the developments in consumer behavior due to social and cultural forces such as regional integration and technology. Key points such as ethnic cores and variation across sites, effects of external culture on individuals, and transitions from one macro-culture to another are considered to evaluate the complex effects of cultural influences on consumer behavior.

Market Research, Research, Economic aspects, Cross-cultural studies, Cross cultural studies, Culture, Experimental design, Research design

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Advances in international marketing

Article Abstract:

Analysis of international marketing within the context of the increasing globalization of the marketplace indicates a need to consider marketing in conjunction with other management functions. Studies on the various aspects of management reveal that to remain competitive, marketing management must utilize communication and transportation networks and alliances in multinational operations.

International aspects, Marketing management, Export marketing

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Examining the animosity model in a country with a high level of foreign trade

Article Abstract:

The study examines consumer attitudes towards the purchase of foreign trade cars and TVs in the , which is viewed as a prototypical example of country with high levels of foreign trade, well integrated into the global economy . It concluded that consumer ethnocentrism and feelings of animosity have an important impact on the evaluation of foreign products.

Netherlands, Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, International trade, Consumer behaviour, Global economy

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