The economics of quality-equivalent store brands

Article Abstract:

Several aspects of store brand marketing are investigated and changes in aggregate market prices often accompanying increased store brand activity are analyzed, using a model which illustrates that a launch of a quality-equivalent store brand by a retailer stimulates higher advertising by the manufacturer. Analysis indicates that business reports of competition between store brands and national brands might be exaggerated, and the manufacturer often supplies a quality-equivalent store brand to a retailer.

Marketing procedures, Analysis, Marketing, Brand name products, Brand names, Company marketing practices

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Strategic segmentation using outlet malls

Article Abstract:

A study aims to provide a rationale for the popularity of outlet stores in some categories and the absence of outlet stores in others, using an analytical model with two manufacturers that distribute through primary retailers or with dual distribution (through primary retailers and outlet malls). The model demonstrates both the value and the danger of segmentation under competitive conditions.

Management dynamics, Models, Management, Market segmentation, Company business management

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Private labels: psychological versioning of typical consumer products

Article Abstract:

The pricing aspects of highly national advertised brands versus the local brands have been studied. The effects of advertising costs of the highly advertised brands on the local manufacturer's pricing policy have been examined.

Commodity & service prices, Advertising, Advertising Activity, Prices and rates, Influence, Consumer goods, Company pricing policy, Brand image

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