The effects of cultural individualism and self-confidence on propensity to voice: from theory to measurement to practice

Article Abstract:

A study was conducted to investigate the effects of cultural individualism on consumers' tendency to voice, and the mediating effects of self-confidence. These relationships in the United States and Korea are examined. Findings show that individualism positively affects propensity to voice at the pancountry and intracountry levels. Results also show that self-confidence fully mediates the relationship between individualism and propensity to voice.

United States, Science & research, Research, Influence, Individualism, Self-confidence, Self confidence, Individuality, Report

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Animosity on the home front: the Intifada in Israel and its impact on consumer behavior

Article Abstract:

Impact of ethnic or cultural animosity on consumer behavior is analyzed with reference to Jewish Israelis' behavior towards Arab goods and Arab-owned shops after the Arab Intifada in Israel.

Israel, General services, Psychological aspects, Purchasing, Israel-Arab conflicts, Arab-Israeli conflicts, Israelis, Al-Aqsa Intifada, 2000-

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The commitment mix: dimensions of commitment in international trading relationships in India

Article Abstract:

Levels of commitment in international marketing relations is determined with reference to India.

India, Analysis, Commitment (Psychology), International marketing

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