The effects of industry knowledge on the development of trust in service relationships

Article Abstract:

Trust plays an important role in the relationship between service industries and their clients. A mail survey method is followed for a sample of small business owners to investigate into the relationships they have with their service providers. Influence of service representative characteristics like empathy, politeness, similarity, promptness, reliability, and customization lay a strong foundation for trust among business enterprises.

Methods, Influence, Trust (Psychology), Customer relationship management, Customer relations

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Japanese investors' choice of acquisitions vs. startups in the US: The role of republican barriers and advertising outlays

Article Abstract:

The strategy adopted by multinational enterprises to enter a foreign market depends in part on the reputation barriers that they face in the target industry and their ability to overcome such entry barriers. A vector of marketing variables is compiled that distinguish between industry-specific reputation barriers and firm-specific advertising outlays to analyze Japanese investors' choice of acquisition vs. startups in the US.

Japan, Global Marketing, Multinational Corporations, International business enterprises, International marketing

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Question order effects in measuring service quality

Article Abstract:

Three service industries: beauty shops, dentists, and banking were analyzed as to the quality of their customer service.

Quality Control Management, Marketing, Measurement, Quality control, Company marketing practices

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