The ethical dilemmas and challenges of ethnographic research in electronic communities
Article Abstract:
Ethical dilemmas and challenges facing researchers in electronic communities are discussed, with concerns on interpreting ethical codes and ethical canons. The philosophical approaches of deontology and teleontology in ethical research and practical recommendations are presented.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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An empirical test of six stated importance measures
Article Abstract:
The statistical analysis of the results of an online opinion poll conducted to measure customer satisfaction, based on the study of six different attributes, is presented.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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