Can we learn together?
Article Abstract:
The significance of involving consumers in innovations, as a marketing method for marketers of fast moving consumer goods markets, is examined.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
Marketing procedures, Methods, Marketing, Consumer goods industry, Consumer preferences, Company marketing practices
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
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Escaping the channel silo: researching the new customer
Article Abstract:
Need to integrate customer relations research with marketing channels is discussed, with regard to Lexus customer survey.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
Forecasts, trends, outlooks, Science & research, Customer Relations, Research, Forecasts and trends, Market trend/market analysis
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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What the Audit Commission really thinks of consultation
Article Abstract:
Importance attributed to public consultation of local government by the Audit Commission is examined.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
Analysis, Government consultants, Administrative agencies, Government agencies, Audit committees
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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Subjects list: United Kingdom, Management, Marketing management, Company business management, Customer relations
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