The failed creative revolution: How agencies threw away their intellectual advantage and the key to decent margins
Article Abstract:
Agencies had a strong intellectual property in the earlier decades of the advertising business and the agency commissions were as high as 25%-40%. Today, most advertising is done by large marketing companies, working on a 5% to 8% margin, with inhouse research, Internet and design facilities.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Three steps to happiness
Article Abstract:
A simple three-step philosophy of being happy emphasizes on practicing something that one can do well, doing something new every day, and doing something for someone else. This will result in a calm, happy and contented life.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Broadband branding is here
Article Abstract:
The development of a branding strategy is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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