The influence of behavioural and organisational characteristics on the success of international strategic alliances
Article Abstract:
Behavior characteristics were found to significantly influence alliance performance. Success was linked to trust, commitment, communication and interdependence. However, organizational characteristics, such as control mechanisms and structure, had little influence on alliance success.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
Methods, Comparative analysis, Strategic alliances (Business)
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
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Comment about this article or add new information about this topic:
Export information use in small and medium-sized industrial companies: an application of Diamantopoulos' and Souchans' scale
Article Abstract:
The use of export marketing information is examined in the United Kingdom small and medium sized enterprises exporters. Scales measuring information use are analyzed for validity.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
United Kingdom, Exports, Analysis, Test validity, Small and medium sized companies
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Company business management
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