The influence of physical, beneficial and image properties on responses to parallel imports
Article Abstract:
This study examines parallel importing which occurs when an authentic branded product comes into the domestic market through marketing channels that rival the product's authorized channels.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
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Applying international reference price: Market structure, information seeking and consumer welfare
Article Abstract:
This study examines the conditions and different structural settings where retailers are likely to apply an international reference price strategy to an imported product.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, United States, Retail industry, Retail trade
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