The effect of consumer price consciousness on private label purchase
Article Abstract:
A model for understanding consumer price consciousness in the context of the success of private label brands (PLB) in North America and Europe is presented. The framework is used to explain the observed variance among different product categories, how it can result in PLB purchase and is calibrated on category-level data. The findings indicate that perceptions of unfair pricing of national brands and category risk are significant factors that can result into PLB preferences by consumers.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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Dynamic co-marketing alliances: when and why do they succeed or fail?
Article Abstract:
Research is presented describing the development of a business model to determine the positive benefits of branded companies forming alliances to market compatible goods or services.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
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Country of origin: a competitive advantage
Article Abstract:
A new study investigates whether country of origin can be regarded as a valid indicator of objective quality of brands.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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