The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products
Article Abstract:
Previous research has shown that consumer choice is influenced to a large extent by consumers' knowledge of a product's country-of-origin, with consumers likely to prefer their country's products rather than products from another country. However, whether worldmindedness exerts the same impact on consumer choice as nationalism remains unknown. To answer this question, 593 Austrian consumers are asked for their opinion regarding the connection between nationalism, worldmindedness and consumer choice. Results indicate the need to consider worldmindedness and nationalism during the product formulation process.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1996
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The impact of ethnocentrism on devising and implementing a corporate identity strategy for new international markets
Article Abstract:
A study was conducted on the effect of ethnocentric views on devising and implementing international strategy for corporate identity using a Jamaican financial service firms. Results showed that ethnocentric outlook comes primarily from corporate managers and executives when decisiom making process was being conducted. The expression of such attitudes seem to be influenced by the extent of inter-cultural knowledge and cultural distancing which permeates when development of corporate identity strategies was done.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
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Ethnocentrism of Polish and Russian consumers: are feelings and intentions related?
Article Abstract:
A study is done to examine the ethnocentric aspects of Polish and Russian consumers. Their ethnocentric tendencies by country, demographics and store type are also investigated. It is determined whether decisions on product selection are influenced by ethnocentrism. Results indicate Poles to be more ethnocentric than Russians. Ethnocentric Russians tend to be less educated.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1995
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