The joy of experimentation
Article Abstract:
The nail polish business undergoes a change as more and more marketers adopt new styles from the streets and launch technologies that makes it easier and encourage consumers to try out new looks. Nail polish manufacturers push to develop new technologies so that they can respond to the demands being fueled by consumers' experimentation. The companies are bearing in mind that nail enamel is an impulse product, thus the need-gaps of the consumers must be met. New nail enamel products to be introduced in the coming months will feature the ability to change color according to the wearer's body temperature, and enamel products that can be peeled off for quick discard and replacement.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Chill U
Article Abstract:
Tips for selecting the best universities and colleges are presented. UTours, a Canadian company, developed a DVD that features university tours and highlights the strengths and weaknesses of different universities in the country. Tips for surviving college are also discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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