The labourer's hire
Article Abstract:
The incomes of star athletes have increased dramatically since 1970, but the money paid to journeymen players and minor sport participants has not kept pace. Women athletes still fail to attract contracts as lucrative as those for male players. Superstars earn most of their income from endorsement contracts.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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Money grows on screens
Article Abstract:
Pro sports leagues and franchises are dependent on television broadcasting contracts for the greatest share of their revenues. Even as cable and satellite networks are gaining a competitive share of the market, broadcasters are reassessing the benefits of signing costly television rights contracts.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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Faster, higher, richer
Article Abstract:
Professional sports have become a multibillion dollar international business in the three decades since 1960. The sports market can be broken down into three levels: suppliers, such as players and franchise owners; middlemen, such as broadcasters; and the ultimate consumer, the sports fan.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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