The nature of differences between similarity and preference judgments: a replication with extension

Article Abstract:

A replication of an experiment that evaluates similarity and preference judgments of consumers showed that preference judgments of consumers on certain products are governed by the beneficial and imagery attributes of the products, while similarity judgments are governed by characteristic attributes of the product. The research method needs to be refined on the basis of defining the relationship of attributes to enable researchers to specify product qualities that determine consumer choice.

Psychological aspects, Analysis, Substitute products

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Network analyses of brand switching behavior

Article Abstract:

Several network analysis methods were applied to sectoral data on consumer switching behavior in the automobile markets in France and the UK. The techniques, which modeled brand switching patterns as networks, include multivariate methods for examining marketplace dynamics. The results, which indicated market structure differences between the two countries, confirmed the occurrence of macro-level asymmetries as well as dyadic and triadic exchanges.

Market Research, Case studies, Brand choice

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Household preference revisions and decision making: the role of disconfirmation

Article Abstract:

Research into the role of disconfirmation as a significant element in household preference revisions and decision making is presented. It was found that disconfirmation plays an important part in explaining individual family member preferences and the joint household preference.

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