The outsider
Article Abstract:
Taxi founder Paul Lavoie's popularity for his marketing strategies at the various companies he worked for is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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It's the medium, stupid!
Article Abstract:
The hiring trends at advertising agencies and the integrated marketing tactics adopted by them are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Marketing McGuinty
Article Abstract:
The marketing of Ontario Liberal politician Dalton McGuinty is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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