The polarization method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preferences
Article Abstract:
The benefits of the polarization of revealed preference data obtained after merging data files, to analyze consumers' loyalty to product attributes, prices and brands are described.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Consumer Behavior, Analysis, Consumer behaviour
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Total recall: transforming the possibilities of customer intelligence in an age of intelligent commerce
Article Abstract:
The utility of information technology for managing data on customers' transactions, during the collection of market intelligence is discussed.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Information Systems & Theory, Usage, Information technology
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Client-driven change: the impact of changes in client needs on the research industry
Article Abstract:
Changing client needs and its impact on market research industry is discussed.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
Customer service, Support services
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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Subjects list: Methods, United States, Forecasts and trends, Market trend/market analysis, Marketing research, Market research, Data processing, Electronic data processing
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