Selling solutions: publishing companies learn to leverage their brands to profit from custom content
Article Abstract:
Rogers Media can take existing content from their consumer magazines to create custom publications that marketers can use as a new format to reach customers. Publishing companies have the advantage of an experienced advertising sales staff and existing consumer database when providing custom media for marketers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Ringing her belle
Article Abstract:
Strategy adopted by Canada-based HBC, in luring female customers of Canada, to buy its fashion and beauty magazine, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Making a new Marque
Article Abstract:
Plans of the publishers of marketing to host the first Marque Awards and the selection methodology is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Comment about this article or add new information about this topic:
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