The power of negativism

Article Abstract:

With reference to Bell Canada's recent advertisements, discrediting the otherwise reliable local phone service, and the Liberals' smear advertising campaign during the recent electons, a discussion is presented on how negativism in ads seems to be unfortunately paying off.

Forecasts, trends, outlooks, Public affairs, Ethics, Forecasts and trends, Political activity, Market trend/market analysis, Ethical aspects, Advertising campaigns, Political advertising, Bell Canada, Liberal Party (Canada)

---

Ready ... set ... show

Article Abstract:

The advertising potential of mobile communication services, in the context of partnership between Bell Mobility and Canadian Broadcasting Corp., is discussed.

Television Broadcasting, Television broadcasting stations, Alliances, partnerships, Barbados, Television broadcasting industry, Alliances and partnerships, BCE Mobile Communications Inc., Canadian Broadcasting Corp.

---

Fido's last bark

Article Abstract:

Advertising for Canadian cellular phone company, Fido, is discussed.

COMMUNICATION, Market share, Company market share, Microcell Telecommunications Inc.

Similar abstracts:

• Abstracts: Packet of problems. Ready to rebound? Repenting the past
• Abstracts: The last thing we need: scandal hits Cambodia's already weak financial sector. No riel currency: Cambodia rocked by financial turbulence
• Abstracts: Power of prayer. A president seeks a parliament. The search for Iraqi agents
• Abstracts: Pressure politics. Taiwan's turn? Red scare
• Abstracts: An empirical assessment of customer satisfaction in tourism. A method for the assessment of relative brand strength: a UK tour operator example

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.