The power of yakking
Article Abstract:
Unilever Canada used a light-sensitive sound chip technology in promoting its Lipton Sidekicks to make some noise, create excitement and awarenes for consumers to recall the promotion. To bring the promotion to life, the company had a few challenging logistics to overcome, such as limited space on the package and awarding the prize for the contest. Also, Unilever ensured that the sound chip would not be felt if consumers squeezed a winning package.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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"V" is for Vector
Article Abstract:
Kellogg Canada is hoping that the latest advertising campaign for its Vector cereal product would help infuse emotion into the brand. The 'Train' campaign ad, produced by Leo Burnett of Toronto, features images of a runner interspersed with images of a training moving forward. The runner, after he finishes running, raises his arms to make the 'V' sign. Kellogg is hoping that the image would eventually be associated with the brand.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic: