The psychographic segmentation of the female market in Greater China
Article Abstract:
A principal component factor analysis and cluster analysis are used to develop psychographic segments of the female consumers' market in Greater China. Four varied segments, namely, conventional women, which constitute 40.7% of the sample, contemporary females 21.9%, searching singles 19.4% and followers 18.1%, were determined. The conventional females consists of the biggest market segment in Greater China. They strongly maintain traditional values of filial piety and regard highly their family life more than work.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1998
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Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors
Article Abstract:
The impact of foreign demographical diversities and international marketing strategies of an organization on its performance is evaluated. Role of markets, products and organizational characteristics in this scenario are also analyzed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
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Accelerated internationalisation: evidence from a late investor country
Article Abstract:
The article uses cluster analysis to examine the impact of globalization on international competition among firms.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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