The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation
Article Abstract:
Research into the interrelationships among arousal potential, arousal and stimulus evaluation shows that the factor known as need for stimulation (NST) plays a major and moderating role in determining results. An evaluation of four hypotheses about the phenomenon indicates that arousal potential and arousal were directly related while arousal and stimulus evaluation exhibited a curvilinear relationship. The degree of these relationships were determined by NST. Results should have implications for product advertisement strategies.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
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Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques
Article Abstract:
Two consumer-adaptive perceptual mapping methods, the adaptive perceptual mapping (APM) and unrestricted attribute-elicitation mapping (UAM), are examined according to internal validity, task experience and predictive accuracy of the perceptual map. Hypothesis testing is conducted using 276 consumers as subjects. Results show that UAM provides the highest internal validity, However, both methods show similarities as far as predictive accuracy and perceptual maps are concerned.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
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Generalizations about trust in marketing channel relationships using meta-analysis
Article Abstract:
Trust and economic outcomes act as contributory factors towards attainment of relationship marketing success. Utilization of meta-analysis approach revealed a powerful relationship of 0.422 between trust and other channel relationship constructs. The significance of trust with regards to satisfaction and long-term orientation over and beyond the influence of economic outcomes of the relationship was also established.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1998
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