The triumph of good PR
Article Abstract:
Ipsos-Reid Canada was named Marketer of the Year by the BC chapter of the American Marketing Association. The choice offended some agency people, because apparently the winning agency has advertised its prowess.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Promo!
Article Abstract:
The PROMO Awards recognizes Canada's most creative and innovative sales promotions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Message from the chairs
Article Abstract:
Article features the winners of the Lotus Awards for 2001.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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