The rising sun over Europe
Article Abstract:
The upcoming single European market has sparked increased investment activities in Europe by Japanese corporations, efforts that have been met with negative reactions by some European nations which are skeptical about the Japanese firms' commitment to establishing partnerships with Europe for prosperity. In the past, Japanese firms have been found guilty of product dumping in Europe, and many countries are wary of the jobs and business that may be lost due to Japan's business efforts in Europe. Japanese firms believe that the Europeans have overreacted and cite that only 2% of the foreign money going into Britain comes from Japan and that the US has a much bigger presence in Europe. Some of the proposed Japanese investments include a 700 million pounds sterling Toyota auto plant and a 400 million pounds sterling Fujitsu semiconductor plant, both to be located in the UK.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1989
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Setting up shop across Europe
Article Abstract:
The single European market of 1992 will allow more European retail stores to expand into other countries, but their opportunities for expansion may still be limited. There are many differences between the various retail markets in Europe. Entry into the grocery market in Germany requires a low investment, for example, while market entry in the UK requires a higher investment. Consumer preferences and buying habits are also different in different countries. Many companies are reluctant to expand because of the failures of past cross-border expansions and the limited opportunities for acquisitions and mergers. Retailers can become more successful in the international market if they specialize in a particular area, such as clothing, beauty products, and consumer electronics.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1991
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The latest from Japan
Article Abstract:
Japan's substantial investment in the service sector of the European Community (EC) has not attracted the attention and opposition that its highly visible investments in the manufacturing sector have, except in the highly visible financial services sector, since the investments are not seen as a competitive threat. However, the perception of a competitive threat is increasing as Japanese service firms branch out into areas traditionally dominated by EC firms that were sheltered from competition, and from Japanese manufacturers taking over downstream service operations. The economic downturn in Japan has led to a reduction in Japanese investment in the EC, which declined 13.9% in the first half of 1990.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1991
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