The web to go
Article Abstract:
Companies in Canada are realizing the potential of mobile web as a marketing tool. Mobile web is a website that is available in mobile device, which means that owners of mobile handsets will have access to these websites 24 hours a day since they do not turn them off. The costs of building a .mobi webstie are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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In pursuit of Purple Cows
Article Abstract:
Sean Moffitt, the president of Agent Wildfire Strategy & Communications in Toronto, offers tips on breaking away from conventional methods and being innovative and daring in marketing new products.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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