Thin is in
Article Abstract:
Globe and Mail and Toronto Star redesigned their newspapers by reducing its size. The new trend in newspapers is to convert broadsheets into tabloid format. This redesigning has proved to be very beneficial for both the customers and publishers. Newsprint costs have minimized and circulation increased from 1% to 3% because readers like the easier-to-handle broadsheets.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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The new tools of engagement
Article Abstract:
Importance of determining the effectiveness of advertising campaigns is discussed. Usage and benefits of connections, the measurement utility techniques are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Furniture shopping
Article Abstract:
The plans for seeking a single supplier for Toronto, Ontario's coordinated outdoor street furniture project are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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