B&M retailers in a click-and-pick world
Article Abstract:
Traditional brick-and-mortar retailers need to evaluate electronic commerce from an opportunistic perspective and aggressively increase their competitive advantage through synergies between their land-based stores and Internet World Wide Web sites. Electronic retailing in Canada is in its nascency, and Canadian retailers have been slow to develop compelling electronic commerce options. Thus, Canadian consumers are giving 50% of their online business to US-based marketers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Incentives to bank online
Article Abstract:
Bank of Nova Scotia (Canada) is in the process of completing a marketing campaign aimed at encouraging online banking. The campaign, which began with a direct mailing to 500,000 individuals from the bank's client database in fall 1999, features a three-month free Internet banking service demo. Bank of Nova Scotia's campaign, which also included the chance to win C$10,000 in a monthly draw, proved to be so successful that it was extended until Feb 2000.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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