Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Article Abstract:
The factors that affect the marketing standards of multinational corporations, which do business in India, are examined.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
United States, Product standards, safety, & recalls, Marketing procedures, Marketing, India, Global Marketing, Standards, International marketing
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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A resource-based model of market learning in the subsidiary: the capabilities of exploration and exploitation
Article Abstract:
The significance of knowledge management between multinational corporations and its subsidiaries is examined.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
Management dynamics, Parent-to-subsidiary activities, Turkey, Subsidiary-to-parent activities, Management, Knowledge management, Company business management, Subsidiaries, divisions and units
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Analysis, International business enterprises, Multinational corporations
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