The problem with big technology visions
Article Abstract:
The drawback of big visions when it comes to technology, like the plan for Microsoft.net, is that they are usually created by public relations personnel to promote a fantasy that will never become reality.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
New media adopt old advertising ways
Article Abstract:
Internet start-ups such as OnHealth Network Inc, HotJobs.com and CarsDirect.com, which compose the so-called new media industry, look down on their old-media counterparts in television, radio and print. They believe that traditional advertising will soon become obsolete because of the advent of the Internet and the digital age. However, it is noticeable that these new media firms are relying on old advertising ways to build consumer awareness.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Today's rush to collect private information online is about to create a mega-backlash
Article Abstract:
Users of the Internet are increasingly becoming concerned at companies that collect private information. They also do not trust statements issued by these companies on how they will use such information. However, these companies do not yet realize the consumer backlash that they will face, in the long run. The current craze for collecting information means that people would be asked all kinds of personal information when registering at Web sites. Online information, if matched with other information, will only further compromise personal privacy.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Measuring economic efficiency with incomplete price information: with an application to European commercial banks
- Abstracts: Rivals find common ground: vote for moderation is cast amid protests. Acrobat keeps files looking as they were intended ot look
- Abstracts: Slump in Marconi's sales raises questions about its survival. Analysts grow bearish about Marconi's future
- Abstracts: Foster's posts 14% rise in profit for half, is upbeat on fiscal year. Media companies in Australia reopen merger talks
- Abstracts: Convergence redeemers: critics can no longer discount Pierre Karl PeladeauEs ability to orchestrate QuebecorEs media properties into a financially successful model of convergence. ThatEs why Quebecor Media is MarketingEs 2003 Media Player of the Year