Lost in space

Article Abstract:

The Canadian Space Agency is entering into non-industry specific marketing activities to raise awareness of its existence among the general public.

Company Planning/Goals, Guided missiles and space vehicles, Guided Missile and Space Vehicle Manufacturing, Space Vehicles, Spacecraft, Canada. Canadian Space Agency

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Convergence redeemers: critics can no longer discount Pierre Karl PeladeauEs ability to orchestrate QuebecorEs media properties into a financially successful model of convergence. ThatEs why Quebecor Media is MarketingEs 2003 Media Player of the Year

Article Abstract:

Convergence of mediums and marketing strategy has resulted in turning around the fortunes of Quebecor Media. The company was in heavy debts and facing losses in 2002, but has gone on to make record-breaking profits in 2003, thereby abolishing all labels applied to its CEO during the lean phase. The success of the singing talent show o Star Academieo, which was promoted extensively in Quebecor MediaEs tabloids and magazines has contributed largely to the change in financial position.

Sales, profits & dividends, Television Broadcasting, Financial management, Television broadcasting stations, Finance, Television broadcasting industry, Company sales and earnings, Company earnings/profit, Company financing, Quebecor Media Inc.

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Playing chicken with smokers

Article Abstract:

The social marketing strategies being used by restaurant chain Rotisseries St-Hubert to promote itself as healthy and smoke-free brand are discussed.

Eating places, Food Services and Drinking Places, Restaurants

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