Torchias break from Edelman, form own shop

Article Abstract:

The father-and-son team of Armand and Jean-Claude Torchia have opened a new public relations firm called Torchia Communications, which would be based in Montreal, Quebec and Toronto, Ontario. Torchia Communications has a staff of 30 and specializes in promotions, special events management, sports and entertainment sponsorships. Armand Torchia is the company's chairman and CEO while his son is the president and COO. Armand has 35 years of PR experience, notably in Formula One racing while Jean-Claude used to direct the public relations of British American Racing on the F1 circuit.

Services introduction, Public Relations Agencies, Public Relations, Public relations firms, Torchia Communications

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Clearing the smoke

Article Abstract:

An ad campaign designed to promote sports amongst youth by denormalizing the use of tobacco and targeting the tobacco industry has succeeded in creating awareness in the youth of Quebec. The campaign while praised by the non-smoking groups is criticized by the major players in tobacco industry.

TOBACCO PRODUCTS, Tobacco farms, Appreciation, Surveys, Criticism and interpretation, Smoking and youth, Youth smoking, Advertising campaigns, Tobacco industry

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A one-to-one powerhouse

Article Abstract:

The receipt of the Marque Awards 2006 by Blitz Direct, Data & Promotion, a marketing agency based in Montreal, is discussed.

Advertising, Achievements and awards, Marketing industry, 2006 AD

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