Towards a model of adoption in Internet banking: strategic communication challenges
Article Abstract:
A study, focusing on two perspectives, is presented. Firstly, it focuses on the role of technology (internet banking) in a service organization, which can serve to reduce costs and often improve service reliability. And secondly, the role of personalized relationships in the delivery of any service proposition.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2005
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Exploring the application of IVR: lessons from the retail banking
Article Abstract:
The merits and demerits of interactive voice recognition systems (IVR) have been examined in a study conducted using a retail bank's staff and clients. The results and procedures used in this study have been described.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2004
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Uncovering dimensionality in the servicescape: towards legibility
Article Abstract:
The effects of service quality on consumer behavior are presented. The measures to be taken to improve the quality are also presented.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
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